Chats affirmations, what’s to come, & balancing business & music.
“Trial and error, sacrifices, and experience… there is no other way.”
English-Cypriot jack-of-all-trades musician A!MS, more commonly pronounced as Aims, has always been his own biggest motivator. After having made his debut as part of British UK garage and hip hop collective ‘So Solid Crew’, A!MS set his sights on a new target moving forward: launching his solo career.
Being certifiably successful in doing so, A!MS looked to the business world for new creative ventures, with dips into the Ayia Napa music scene, being founder and CEO of the record label 3fifty7 Music, as well as being the owner of the marketing firm La Familia Marketing being just some of those considerable accolades.
Fast forward to 2023, the multi-faceted creative is fully focused on the task at hand: music. Having just debuted his latest single, titled ‘SELF ESTEEM’, A!MS is looking ahead determinedly. PAUSE sat down with the music mainstay to talk affirmations, what’s to come, and balancing business and music.
Check it all out below.
(Photographer: Kno One)
Our soundscapes welcome you back this year with “Self Esteem” — a fiery track drenched with inspiration and affirming energy. How do you stay motivated?
Thank you, I appreciate you for having me, I’m glad you’re vibing with the new track. Motivation is such a fragile subject, I mean, you can’t always be as motivated or as inspired as you would like to be but that’s life, as I say in the track “everyday I’m grinding no matter how I feel…” so even if some days I’m down, or feeling stressed, I try to keep telling myself to keep it moving regardless. I feel like having true passion and love for your craft will always have you going hard no matter what, and having a healthy, solid, and supportive environment is key! I am forever grateful for my health, the health of my loved ones, and all the opportunities I tackle to keep growing, firstly as a human and then as an artist, although I try to be disconnected from the industry as I’m constantly trying to become the best there can be… A!MS HIGH!
Are you a believer in affirmations and charging your energies?
Definitely, however I believe in being aware of it but not to walk on egg shells in life thinking, “oh no I can’t think negatively, or I cant feel vulnerable.” Like all things in life, balance is important and I feel I can read the room quite well, and usually my gut talks to me, hence why I try to be honest with what I release and make sure I like it first before anyone else, as I feel even that energy can be transferred. I am a rare commodity in music and part of that has always been the affirmation and the energies. As long as you practice what you preach, be yourself, and make sure you put action into those affirmations; actions speak louder than words.
Is there any memory that stands out in your mind of your first efforts to succeed?
Countless, the fact I was a crap beat maker at first and kept trying until I finally had people rhyming on my productions, SWISS from ‘So Solid Crew’ was one of the first to record a song called ‘You’re Mine’ when he was transitioning into rap from djing and producing. Then I recall trying to get into Rocafella – today’s ROC NATION – to eventually produce for Rocafella Artists like Memphis Bleek and do tracks with them, and then now having credits on global smash hits and sync and all that good stuff. I even remixed a song that featured Kanye West when he was just starting to rap, I can remember reading credits in the CD album booklets to check who produced what, producers were treated differently then, the discovery era of hip hop was great. I feel we are in the “recovery” era now…
Is there a particular career milestone that sticks to you?
I mean I can mention awards from UK to Cyprus, platinum records, various syncs from WWE to movies, but I feel the come up after a Covid-19 hit world, this moment right now, is a true milestone as I am now entering into a phase in which most musicians would usually be short of, but we’re never done… if anything we are bringing some sounds back to life and introducing some new young talent via the Splash Gang – as well as established members of course! The game is due to be FLOODED!
Is there anything else we can look forward to from A!MS?
Yep, I am finishing this body of work right now, The Splash Gang has waves on waves ready to drop, and we are about to announce the dates for The Waves Parties 2024! The water in the wave pool is actually synced to the bass and the music, if you did not know that!
Finally, can we expect another pool party? If so, are PAUSE invited?
June to August! You are one of the first to make the guest list! I’ll see you on the wave! To be honest, it’s starting to get cold out here so it’s time to head back to Napa! PAUSE fam, thank you for your love.
A!MS’ new single ‘SELF ESTEEM’ is out now.