A$AP Rocky Directs & Stars in New Beats Studio Pro Campaign ‘Iconic Sound’

Album Incoming?

A$AP Rocky has added yet another feather to his cap as the Harlem hitmaker makes his directorial debut for Beats by Dre’s new campaign to promote the all-new Beats Studio Pro. Also casting himself as the star of the show, the short titled ‘Iconic Sound’ follows Rocky on his hectic pursuit to grab some baby diapers from the store – backtracked by his new Pharrell Williams-produced banger, ‘RIOT (Rowdy Pipe’n)’.  

“I had a vision in mind for this project, and they provided the space for me to zone in and fully express my creativity” said A$AP Rocky. 

The next generation of the label’s iconic, bestselling over-ear headphone, Beats Studio Pro is now available online in four premium colours: Black, Deep Brown, Navy, Sandstone.  

Check out the campaign below.  


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